Video content helps boost a site’s Search Engine Optimization (SEO) ranking, with research finding that having video on your page drives a 157 percent increase in organic traffic from search engines. Adding captions to videos - as many schools, universities and businesses have discovered - has been shown to make the content more engaging, improving the retention and overall learning experience for all viewers. Studies have shown that viewers retain 95% of a message when they watch it as a video compared to 10% when reading it as text, and audiences are about 10 times more likely to engage, embed, share, and comment on video content than non-video blogs or social posts. When you also include the ever-growing number of Americans who watch videos in places where it’s impossible to hear the audio - on public transit, in a busy restaurant, on a noisy gym treadmill, or at the library - the number of people who rely on the accessibility captions provide grows substantially larger. There are nearly 50 million Americans in the deaf and hard-of-hearing community alone who might be interested in the videos you share. Accessibility Anytime, AnywhereĬaptions make television shows, movies, and online videos accessible to audiences who would not otherwise be able to enjoy the content. But it also goes a long way towards making your videos more searchable, digestible, and engaging. There is no doubt that captions are a key to ensuring that your video content is accessible to all people whenever and wherever they want to watch. Industry Solutions The Benefits of Captioning Without having a human eye or ear monitoring the machine for items such as accuracy and completeness, ASR can fail to meet expectations. The problem in quality lies with “unassisted” automatic captions, where a human is not involved.Įven the most advanced speech recognition programs lack human intelligence and are, in essence, a guess by machines at the spoken word. Though speech automation certainly has a role in creating captions, the programs need a human hand guiding and assisting it. It’s a relatively simple procedure that checks most of the right boxes, except for the most important one – providing accurate, reliable, error-free onscreen information.
#Closed captioning zoom software
The appeal of ASR is that the software provides instant, realtime captions and perhaps most importantly, an inexpensive or free solution, as in the case of YouTube. As automatic speech recognition (ASR) programs such as Siri and Alexa are becoming more prevalent, some are promoting them as an alternative captioning option.
That being said, technology continues to play a greater role in all facets of life, and the captioning sector is no exception.
Our captioners are recruited, trained, tested, and reviewed to ensure professional, reliable, round-the-clock, and secure customer service. VITAC strongly believes in this essential human element in creating captions. Traditionally, captions have been created by highly trained professionals who understand the nuances of language, and who bring human sensitivities and contextual awareness to the captioning table. Trust our unmatched experience, and rest assured that you will receive the highest quality product and superior customer service. We’ve been the industry leader since 1986.
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